---
title: "Company Mission"
url: "https://knowledge.wizehub.co/en/article/mission-vision-values"
language: "en"
last_updated: "2026-09-03T03:16:44.157Z"
---

# Company Mission

This article explains how to add your business's Mission, Vision & Values.

Your Mission, Vision & Values is your strategic compass - setting the direction of your business, guiding decision making, and establishing the culture and DNA of an aligned team. 

![](https://cdn-assets.productfruits.com/9bd76246-503e-4cb9-a54c-3e4d26a55df7)

Go to Discover > **Mission, Vision & Values**  
  
*NB\* Executive and CFO users can add or modify Mission, Vision & Values.* 

1.  Click on '+Add new'.  
      
    ![](https://cdn-assets.productfruits.com/b8082441-f86e-416c-92e6-1338442f8e4f)  
     
2.  Add your business name or another descriptor in the template name. 
3.  In each segment:
    -   **Add your mission** – What you do. This is your 'Why'.
    -   **Add your vision** – Where you are going, what you want your mission to achieve for you, your clients and your team.
    -   **Add your values** – Outline your values. For meaning and impact, your values must be embodied by the entire team, not just leadership.   
          
        *Optional: Use the formatting fields in each segment to change the font size, colour etc.*   
          
        ![](https://cdn-assets.productfruits.com/57fe7a9f-489a-4bc5-9f59-b6409f420cd4)  
         
4.  Drag and drop an image, or browse to a location.
5.  Scroll to the top and click 'Add'.   
      
    ![](https://cdn-assets.productfruits.com/0b1dc14c-4762-408c-9111-272b75bb40f1)